sumi
Brand Identity
sumi (수미 — meaning elegant and refined) is a new branding studio that offers affordable and accessible brand packages for up-and-coming small businesses and startups. The founder, Sarah, sought a bold, bright identity that connected with her Korean heritage. The logo was inspired by Hangul (Korea’s writing system), and seamless patterns were created using the unique “s.”
sumi (수미 — meaning elegant and refined) is a new branding studio that offers affordable and accessible brand packages for up-and-coming small businesses and startups. The founder, Sarah, sought a bold, bright identity that connected with her Korean heritage. The logo was inspired by Hangul (Korea’s writing system), and seamless patterns were created using the unique “s.”