sumi

Brand Identity

sumi (수미 — meaning elegant and refined) is a new branding studio that offers affordable and accessible brand packages for up-and-coming small businesses and startups. The founder, Sarah, sought a bold, bright identity that connected with her Korean heritage. The logo was inspired by Hangul (Korea’s writing system), and seamless patterns were created using the unique “s.”





sumi

Brand Identity

sumi (수미 — meaning elegant and refined) is a new branding studio that offers affordable and accessible brand packages for up-and-coming small businesses and startups. The founder, Sarah, sought a bold, bright identity that connected with her Korean heritage. The logo was inspired by Hangul (Korea’s writing system), and seamless patterns were created using the unique “s.”