Women’s Fiction
Writers Association

Brand Identity

WFWA fosters community among writers of women’s fiction and provides tools to help them achieve their goals. They requested a vibrant, gender-neutral overhaul of their existing brand identity that communicated the creative writing process—from pen to novel.


Women’s Fiction
Writers Association

Brand Identity

WFWA fosters community among writers of women’s fiction and provides tools to help them achieve their goals. They requested a vibrant, gender-neutral overhaul of their existing brand identity that communicated the creative writing process—from pen to novel.